rico.wtf

Startup founder coaching

Startup founder coaching for hard conversations and execution follow-through

I coach startup CEOs — especially European seed to Series B CEOs in 2–3 founder teams — who are stuck on the human problems that quietly become execution problems: cofounder tension, vague ownership, delayed feedback, weak delegation, and promises that keep slipping.

Book the 45-minute session Read the cofounder conversation guide Book a free intro call

The 45-minute wedge

Bring one conversation you keep postponing. We turn it into the exact ask, the clean agreement, and the 48-hour accountability step. No inspirational fog machine.

Ongoing coaching

For founders who want a calmer operating rhythm: 2–4 coaching sessions per month plus async support between sessions. Current package: €2.5k/month.

Mochary-style operating habits

Clean agreements, feedback, delegation, decision rights, weekly reviews, and the boring systems that keep reality visible before the company gets political.

This is probably for you if

You are not looking for generic CEO advice. You have a specific founder-level knot that needs to be named cleanly and handled this week.

  • A cofounder conversation is overdue and avoidance is now costing trust.
  • Your team says yes in meetings, then commitments quietly drift.
  • You delegate tasks, but the outcome still boomerangs back to you.
  • You need accountability without becoming the company’s professional nag.
  • You are moving from building the product to building the company.

How the first session works

  1. 1. Name the avoided conversation

    We separate facts, stories, impact, and the ask. Most founder stress drops once the conversation stops being a cloud.

  2. 2. Write the exact ask

    You leave with language you can actually say: observation, impact, curiosity, request, owner, deadline, definition of done.

  3. 3. Lock the follow-through

    Within 48 hours, you either have the conversation, schedule it, or explain what blocked it. Accountability is part of the product.

Founder coaching topics I work on

Founder execution notes for the operating habits that make coaching stick.

Difficult conversations

Say the thing while it is still small.

Cofounder conflict

Turn tension into a clean conversation and agreement.

Founder accountability

Get follow-through without becoming a micromanager.

Founder operating system

Install the weekly rhythm that keeps reality visible.

Meetings that produce action

Install a 30-day meeting rhythm that ends in owners and deadlines.

If this is the hard conversation you keep postponing, book the session.

Send the situation in a few bullets. I will tell you if it is a fit. If it is, we use the session to get to the exact conversation, the clean agreement, and the follow-through.

Email Rico about founder coaching